Joe Anderson
ABOUT Joseph

As President of Pure Financial Advisors, Joe Anderson has led the company to achieve over $2 billion in assets under management and has grown their client base to over 2,160 in just ten years of the firm opening. When Joe began working with Pure Financial in 2008, they had almost no clients, negative revenue and no [...]

Brian Perry

Brian works closely with Pure’s financial advisors, helping provide them with the tools and resources necessary to serve their clients and continue the firm’s mission of providing the highest quality financial education and planning to as many people as possible. He has been actively involved in the financial markets for more than 20 years. Prior [...]

When you first learn about investing you are told to diversity – to spread out your risk. But if you invested in bonds, certificates of deposit, or put your money in a savings accounts lately you could be losing money. Now and for recent history, the return has been near zero versus 5% historically. So you may be wondering if this advice is out-of-date? More importantly – you may be asking how do I generate income in a zero-rate market?

Important Points:

(0:00) – Intro

(1:15) – Interest Rates Historically

(1:40) – 1998 vs 2020 U.S. Treasuries Yield-to-Maturity

(2:40) – Why Bonds in a Zero-Rate Market

(4:00) – What is a Bond

(4:40) – What Types of Bonds

(6:10) – Bonds & Risk

(10:40) – Why invest in Bonds

(13:30) – Bonds Pros &Cons

(18:00) – Seeking Higher Returns

(21:10) – Ask the Experts

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