Your Vote and Your Money
Read the latest blog series, examining the outlook for November’s elections, the potential impacts on markets and taxes, and steps you can take now to election-proof your finances.
Talk to an Advisor
Our process is personalized to meet your unique financial goals. One of our highly-regarded certified professionals will take you through our customized process, answering all of your questions along the way.
We’ve Got You Covered
It’s not just about your money, it’s about your life. Pure Financial private wealth management professionals understand how complex your life and financial situation can be, and we’re here to help. Whether you’re nearing retirement, in retirement, had a life altering event or just need advisory services, our team of Certified Financial Planners™ can help you get the right information so you can make the best decisions for your financial future. Here’s what’s included in your free assessment:
- Clearly define your financial and retirement plans, goals, and objectives
- Strategies to increase income
- Strategies to minimize taxes
- Assess portfolio for alignment of financial goals with investments
- Create realistic expectations
Prepare for Retirement
Ensuring that you are prepared for retirement can be highly complex. You’ve worked hard enough to get to this point, so leave that work up to us. Our team of Certified Financial Planner™ professionals can help guide you through the retirement planning process. Let us take care of the complexities, while you enjoy life.
Reduce Your Tax Liability
At Pure, one of our key financial planning strategies is finding ways to reduce the amount you pay in taxes annually. Our Certified Financial Planner™ professionals devote substantial resources to develop tools and implement strategies that help control your tax burden now and in the future.
Find Your Advisor
Pure Financial is a fee-only advisory firm that has hand-picked a team of qualified and credentialed professionals who are working to help you achieve your financial goals. Get to know our financial advisors and see how we can help you.
Invest for Your Future
Pure’s asset management relies on evidence-based investment principles and decards of time-tested research. We design and manage portfolios utilizing a long-term, prudent investment strategy designed to let the power of the markets work for you.
Never Stop Learning
Education is the foundation of a successful future. Here, we believe your financial journey should start with learning. We provide weekly content to help you through the ongoing process of creating your financial plan. Visit our learning center to take advantage of our financial resources.
Jumpstart Your Retirement IQ With Our 2-Day Planning Course!
Whether your objective is to build a nest egg, protect your assets or preserve your lifestyle throughout retirement, our wealth management course will help you make informed decisions for your future. Retirement Planning Class tuition ranges from $30-60 depending on location.
You went to school to prepare for a career. Now it’s time to prepare for your retirement.
Journey through our educational resources to help guide you toward achieving your short-term and long-term financial goals.
Pure in the News
As one of Southern California’s leading financial firms, our wealth management team is frequently featured by top media outlets and called upon to provide in-real-time strategic insight and perspective within the ever-changing economy.
Pure Financial Advisors, Inc. was recently named as one of the Best Places to Work in San Diego for the second year in a row. Pure Financial ranked number 11 in the medium employer category. The annual list of the Best Places to Work in San...
Pure Financial Advisors is proud to be ranked in Financial Advisor Magazine’s top Registered Investment Advisors (RIA) in the nation. This year, more than 700 companies were ranked. Pure Financial placed #153 out of 715 firms included in the ranking. “When the coronavirus came to...
Pure Financial is pleased to announce it has been named to the 2020 edition of the Financial Times 300 Top U.S. Registered Investment Advisers for the 7th consecutive year. The list recognizes top independent RIA firms from across the U.S. This is the seventh annual...
Financial Planning and Investment advisory services are offered through Pure Financial Advisors, Inc (Pure), a registered investment advisor. The content of this website is provided for informational purposes only and is not a solicitation or recommendation of any investment strategy. Investments and/or investment strategies involve risk including the possible loss of principal. There is no assurance that any investment strategy will achieve its objectives. Information provided is not intended as tax or legal advice and should not be relied on as such. You are encouraged to seek tax or legal advice from an independent professional. Pure is not affiliated with or endorsed by the Social Security Administration or any other government agency.