Decision 2020:
Your Vote and Your Money
Read the latest blog series, examining the outlook for November’s elections, the potential impacts on markets and taxes, and steps you can take now to election-proof your finances.
Talk to an Advisor
Our process is personalized to meet your unique financial goals. One of our highly-regarded certified professionals will take you through our customized process, answering all of your questions along the way.
Jumpstart Your Retirement IQ With Our 2-Day Planning Course!
Whether your objective is to build a nest egg, protect your assets or preserve your lifestyle throughout retirement, our wealth management course will help you make informed decisions for your future. Retirement Planning Class tuition ranges from $30-60 depending on location.
Retirement Classes
You went to school to prepare for a career. Now it’s time to prepare for your retirement.
Learning Center
Journey through our educational resources to help guide you toward achieving your short-term and long-term financial goals.



Retirement Planning, Investing, and Tax Reduction Made Fun
Pure in the News
As one of Southern California’s leading financial firms, our wealth management team is frequently featured by top media outlets and called upon to provide in-real-time strategic insight and perspective within the ever-changing economy.

We are pleased to announce that Pure Financial Advisors, Inc. has been ranked in the Top 12 Financial Advisors in San Diego, CA by AdvisoryHQ. “With a welcoming approach that uncomplicates the retirement planning and financial management process, Pure Financial Advisors scores 5 stars as...

This list recognizes young leaders, change-makers, and innovators who are creating impact and leaving a positive mark on the San Diego community. Those nominated will be judged by an independent panel and awards will be announced during the event. View Complete Finalist List About Susan: ...









Financial Planning and Investment advisory services are offered through Pure Financial Advisors, Inc (Pure), a registered investment advisor. The content of this website is provided for informational purposes only and is not a solicitation or recommendation of any investment strategy. Investments and/or investment strategies involve risk including the possible loss of principal. There is no assurance that any investment strategy will achieve its objectives. Information provided is not intended as tax or legal advice and should not be relied on as such. You are encouraged to seek tax or legal advice from an independent professional. Pure is not affiliated with or endorsed by the Social Security Administration or any other government agency.