Certified Financial Planner™
Accredited Investment Fiduciary
As President of Pure Financial Advisors, Joe Anderson has led the company to achieve over $2 billion in assets under management and has grown their client base to over 2,160 in just ten years of the firm opening. When Joe began working with Pure Financial in 2008, they had almost no clients, negative revenue and no assets under management. Joe’s leadership skills and innovative thinking has led him to create a unique business model where he utilizes sales, marketing and service strategies to get Pure Financial to where it is today.
Pure Financial, a Registered Investment Advisor (RIA), was ranked 164 out of 638 RIA’s nationwide by total assets under management by Financial Advisor Magazine (2017) and was ranked 3rd Fastest-Growing RIA in the Nation by WealthManagement.com (2017). To no surprise, the firm’s rapid growth has been recognized by INC 5000 as one of the Fastest Growing Private Companies (2017) and by Financial Advisor Magazine, Financial Times and Financial Planning as a Top RIA (2017).
Further to acting as President, Joe is also the firm’s advanced planner with extensive experience in estate planning, advance tax planning, portfolio analysis and investment management. Joe has a passion for helping others succeed through teaching and education. In addition to training all of Pure’s advisors, Joe teaches retirement classes all across San Diego. Pure also offers retirement classes in Orange County and Los Angeles.
Joe is co-host of Your Money, Your Wealth®, a financial talk show that has consistently been a top-rated weekend radio show in San Diego’s financial market. Evolving from the radio show’s success, Joe launched the first Your Money, Your Wealth® television broadcast in June of 2014.
Forbes ranked Joe as one of the Best-In-State Wealth Advisors in Southern California in 2018. He was ranked #30 out of 138 advisors in Southern California.
In 2013, Joe earned San Diego Metro’s 40 Under 40 Award for representing some of the best and brightest minds of San Diego County.
Prior to joining Pure, Joe worked for several years with one of the nation’s largest financial planning firms, where he was a financial advisor before becoming a district manager and then Vice President.
Beyond working with Pure Financial, Joe also participates in philanthropic activities including the annual American Heart Association’s Heart Ball. He’s also a member of the Financial Planning Association and the National Association of Personal Financial Advisors.
Joe received a Bachelor of Science degree in Finance from the University of Florida. He is a frequent speaker for a wide range of professional groups in San Diego County and enjoys playing golf, basketball and cheering for his alma mater, the Florida Gators.
Joseph's Latest Contributions
Market update, commentary and client questions from Tuesday, March 24, 2020 with Joe Anderson, CFP®, President of Pure Financial Advisors, and Pure’s Executive Vice President and Director of Research, Brian Perry, CFP®, CFA. Download Brian Perry’s full slide presentation. 00:00 – Introduction 01:24 – Pure’s latest actions regarding COVID-19: protecting the health and safety of […]
If you’re in the 22% tax bracket, does 22% of what you make go to the IRS? How does capital gains tax work with ordinary income tax? Joe & Big Al explain how tax brackets work and they answer your Roth contribution and Roth conversion questions: like what’s the point of a Roth conversion if […]
Tax-loss harvesting, Roth conversions and more: Joe and Big Al explain how bear markets are the time to utilize these investing strategies in your retirement portfolio. And the fellas go over those Roth IRA 5-year withdrawal rules – again. They also cover some Roth withdrawal mistakes and Roth rollover consequences, and they have a mea […]