Joe Anderson

Joseph Anderson

Designations & Licenses

Certified Financial Planner™
To use the CFP credential, the financial planner must successfully complete the CFP® Board's comprehensive examination which tests his or her knowledge on a number of key financial planning topics. The applicant must also have three to five years of related experience, voluntarily ascribe to the board's code of ethics and complete 30 hours of continuing education every two years pertaining to such relevant topics as estate and retirement planning, investment management, tax planning and insurance.
Accredited Investment Fiduciary
The AIF® designation is the first and only designation that demonstrates knowledge and competency in the area of fiduciary responsibility. Holders must successfully pass an exam, sign and adhere to a written code of ethics and complete four hours of continuing education credits each year. AIF® designees have a reputation in the industry as being the best positioned to implement a prudent process into their own investment practices, as well as being able to assist others in implementing proper policies and procedures.

Joseph Anderson

As President of Pure Financial Advisors, Joe Anderson has led the company to achieve over $2 billion in assets under management and has grown their client base to over 2,160 in just ten years of the firm opening. When Joe began working with Pure Financial in 2008, they had almost no clients, negative revenue and no assets under management. Joe’s leadership skills and innovative thinking has led him to create a unique business model where he utilizes sales, marketing and service strategies to get Pure Financial to where it is today.

Pure Financial, a Registered Investment Advisor (RIA), was ranked 164 out of 638 RIA’s nationwide by total assets under management by Financial Advisor Magazine (2017) and was ranked 3rd Fastest-Growing RIA in the Nation by (2017). To no surprise, the firm’s rapid growth has been recognized by INC 5000 as one of the Fastest Growing Private Companies (2017) and by Financial Advisor Magazine, Financial Times and Financial Planning as a Top RIA (2017).

Further to acting as President, Joe is also the firm’s advanced planner with extensive experience in estate planning, advance tax planning, portfolio analysis and investment management. Joe has a passion for helping others succeed through teaching and education. In addition to training all of Pure’s advisors, Joe teaches retirement classes all across San Diego. Pure also offers retirement classes in Orange County and Los Angeles.

Joe is co-host of Your Money, Your Wealth®, a financial talk show that has consistently been a top-rated weekend radio show in San Diego’s financial market. Evolving from the radio show’s success, Joe launched the first Your Money, Your Wealth® television broadcast in June of 2014.

Forbes ranked Joe as one of the Best-In-State Wealth Advisors in Southern California in 2018. He was ranked #30 out of 138 advisors in Southern California.

In 2013, Joe earned San Diego Metro’s 40 Under 40 Award for representing some of the best and brightest minds of San Diego County.

Prior to joining Pure, Joe worked for several years with one of the nation’s largest financial planning firms, where he was a financial advisor before becoming a district manager and then Vice President.

Beyond working with Pure Financial, Joe also participates in philanthropic activities including the annual American Heart Association’s Heart Ball. He’s also a member of the Financial Planning Association and the National Association of Personal Financial Advisors.

Joe received a Bachelor of Science degree in Finance from the University of Florida. He is a frequent speaker for a wide range of professional groups in San Diego County and enjoys playing golf, basketball and cheering for his alma mater, the Florida Gators.

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