Brian Perry

Brian Perry

Designations & Licenses

Certified Financial Planner™
To use the CFP credential, the financial planner must successfully complete the CFP® Board's comprehensive examination which tests his or her knowledge on a number of key financial planning topics. The applicant must also have three to five years of related experience, voluntarily ascribe to the board's code of ethics and complete 30 hours of continuing education every two years pertaining to such relevant topics as estate and retirement planning, investment management, tax planning and insurance.
Chartered Financial Analyst®
Since it was first introduced in 1963, the Chartered Financial Analyst® designation, or CFA charter, has become the most respected and recognized investment credential in the world. The CFA Program emphasizes the highest ethical and professional standards. Earning the CFA charter demonstrates mastery of the skills most needed for real-world investment analysis, portfolio management and decision making in today’s fast-evolving global financial industry.  

Brian Perry

Brian has been actively involved in the financial markets for more than 20 years, and has worked as a portfolio manager, strategist, and trader. At Pure Financial Advisors, Brian uses his extensive investment background and focus on behavioral finance to help clients navigate turbulent markets and stay on course towards their financial goals.

Prior to joining Pure Financial Advisors, Brian worked for a large brokerage firm, where he was responsible for providing subject matter expertise and advice around the financial markets and income generation.  Earlier in his career, Brian worked as an institutional portfolio manager for a multi-billion dollar money management firm, and as a fixed income trader for several investment banks.

Brian has written and published widely, has presented at hundreds of seminars and conferences, and has appeared on TV and radio. His passion for financial education has also led him to pursue activities such as teaching personal finance to teenagers and writing a book aimed at new investors.

Brian has a bachelor’s degree in finance from Villanova University, an MBA in international business from National University, and a master’s degree in international affairs from the Fletcher School at Tufts University. He holds the designation of Chartered Financial Analyst (CFA).

During his free time, Brian enjoys traveling, outdoor sports, and writing fiction, as well as spending time with his wife, Kristi, and two young sons, William and Dylan

Brian's Latest Contributions

Is Cryptocurrency Real Money?

Is Cryptocurrency Real Money?

Brian Perry, CFP® explains the basics of cryptocurrencies and their value in an investment portfolio. Transcription: “So if you’ve been paying any attention to the news lately, you’ve probably heard about Bitcoin and the other cryptocurrencies. Today we’re going to talk a little more about what exactly are these cryptocurrencies, and should you be buying them? Well for starters, are cryptocurrencies an… Read more

Brian PerryBrian Perry
what causes stock market volatility

Recent Stock Market Volatility: What You Should Know

We would like to take this opportunity to update you on the recent stock market volatility. Stocks started 2018 with the wind in their sails, and investors watched as stock indexes continued 2017’s nearly vertical trajectory. Then, after closing at another record high on January 26th, markets reversed course.[i] Stocks slid during the final week of January, and the sell-off accelerated into… Read more

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Global Diversification

3 Practical Reasons Why Global Diversification Makes Sense

Many investors hold portfolios concentrated in domestic stocks, a practice known as “home-country bias”, but is this really the smartest strategy? Just take a look at this chart. Source: 1 Vanguard did a study and found that investors have, on average, a home-country bias, where they tend to own more equity of their resident country than the market-cap weighting would suggest. For… Read more

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What is Cryptocurrency?

Cryptocurrency for Beginners Q&A

Lately, there has been quite a bit of noise around cryptocurrencies. Is there an impending bubble? What’s going on with China and Russia? What about individual investors, should they invest in cryptocurrency? Before we get into the nitty-gritty of electronic monetization, let’s break down the basics of what exactly cryptocurrency is. Investopedia defines cryptocurrency as: A digital or virtual currency that uses cryptography for… Read more

Brian PerryBrian Perry
Q3 Market thoughts

Q3 Market Thoughts 2017

Geopolitical Risks Take Center Stage News headlines over the past twelve months have been dominated by a litany of potential disasters: Brexit! Catalonia! Russia! North Korea! Yet, despite these looming dangers, markets have soared and investors that stayed the course have been handsomely rewarded. Going forward, North Korea remains an obvious danger zone, and the consequences of war on the Korean Peninsula… Read more

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Does Sitting on the Sidelines Make Sense?

Investing: When Does Sitting on the Sidelines Make Sense?

Let’s get this out of the way upfront: I have no idea what the stock market is going to do tomorrow, next week, or next year. I also freely acknowledge that by many measures, markets are relatively expensive. Nevertheless, here are several reasons why I think sitting on the sidelines does not make a whole lot of sense. 1. Let the odds… Read more

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How Diversification Won the “Lost Decade”

How Diversification Won the “Lost Decade”

The first decade of the 2000s was a difficult one for investors. As the new millennium dawned, the ebullience of the dot com boom turned into a sharp market sell-off, highlighted by the collapse of many previously high-flying tech stocks. By the middle of the decade, markets recovered, but a credit crisis soon ensued, followed by the Great Recession. Newspapers referred to… Read more

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tax diversification

How Tax Diversification Can Improve Your Odds of Success

I know, I know. You probably read the title of this blog and immediately considered tuning out. But I think your perseverance will be rewarded, because while today’s topic is about taxes, what we’re really talking about is the quality of life in retirement. It’s about living large while paying less to Uncle Sam. And that, my friends, is very exciting indeed.… Read more

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SPECIAL: Market Volatility and Corrections

Welcome to stock market volatility. Today the market clawed back some of its big losses from last week’s correction, now what’s in store tomorrow or next week or next month? What should you be doing with your portfolio, and how will this affect your retirement? These declines can be unnerving, particularly in the face of sensational headlines and rabid news coverage. With that… Read more

Guest:  Brian Perry Brian Perry

Podcast #154

How to Capitalize on the Goldilocks Economy in 2018

Brian Perry, CFP®, CFA® from Pure Financial Advisors recaps 2017’s global Goldilocks economy. Will the bull run continue in 2018? Should we change our asset allocation to prepare our stock and bond portfolios for a market slow down? Are you properly allocated? What would Jim Cramer do, and should you care?! Plus, tax filing season is approaching, and Big Al’s Big Brain… Read more

Guest:  Brian Perry Brian Perry

Podcast #149