Benjamin Littman
ABOUT Benjamin

As a founding member of the firm, Ben has held various leadership positions spanning Financial Planning, Investment Management, Technology Solutions, and M&A. Ben was Pure’s first Chief Investment Officer, developing and scaling the tax overlay and trading platform, screening client accounts daily for asset location, tax loss harvesting, and rebalancing opportunities. From there he moved [...]

Pure Financial Advisors’ investment philosophy is founded upon two fundamental principles: The power of capital markets and time-tested industry research. At the core of this foundation stand seven pillars supporting our philosophy:

– A research-driven approach
– Harnessing the power of capital markets
– Investing over speculating
– Avoiding “timing the market”
– Well structure portfolio
– Tax-efficient trading
– Asset location

At Pure Financial we help set your portfolio up for success, in that we are locating assets in appropriate accounts, giving an opportunity for a higher net after-tax value over time. With years of Nobel Prize-winning research* for our clients, our financial professionals have become well-versed in the science of financial analysis.

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• Investment Advisory and Financial Planning Services are offered through Pure Financial Advisors, LLC. A Registered Investment Advisor.

• Pure Financial Advisors, LLC does not offer tax or legal advice. Consult with their tax advisor or attorney regarding specific situations.

• Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance.

• Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values.

• All information is believed to be from reliable sources; however, we make no representation as to its completeness or accuracy.

• Intended for educational purposes only and are not intended as individualized advice or a guarantee that you will achieve a desired result. Before implementing any strategies discussed you should consult your tax and financial advisors.

CFP® – The CERTIFIED FINANCIAL PLANNER™ certification is by the Certified Financial Planner Board of Standards, Inc. To attain the right to use the CFP® designation, an individual must satisfactorily fulfill education, experience and ethics requirements as well as pass a comprehensive exam. Thirty hours of continuing education is required every two years to maintain the designation.


*1990 Nobel Prize in Economics was won by Markowitz, Miller, and Sharpe for CAPM and Modern Portfolio Theory. Subsequently, in 2013, Fama, Hansen, and Shiller won it for the 3-factor model and asset pricing analysis.