“Our young people are far more capable and far more aware of the world around them than we give them credit for. So start early, and don’t be afraid to have tough conversations about money.” – Sidd Vivek, President and CEO, Junior Achievement of San Diego
April is Financial Literacy Month, highlighting the importance of financial education for both adults and kids. Pure Financial’s Chief Financial Planning Officer Susan Brandeis talks with Sidd Vivek, President and CEO of Junior Achievement of San Diego; a global non-profit organization committed to empowering young people to own their future success. Through a network of stellar volunteers who share their own life experiences with students at JA Finance Park, they deliver immersive learning experiences in financial literacy, work readiness, and entrepreneurship to ensure our communities are financially literate and saving for the future.
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