Joe Anderson
ABOUT Joseph

As CEO and President, Joe Anderson has created a unique, ambitious business model utilizing advanced service, training, sales, and marketing strategies to grow Pure Financial Advisors into the trustworthy, client-focused company it is today. Pure Financial, a Registered Investment Advisor (RIA), was ranked 15 out of 100 top ETF Power Users by RIA channel (2023), was [...]

Alan Clopine

Alan Clopine is the Executive Chairman of Pure Financial Advisors, LLC (Pure). He has been an executive leader of the Company for over a decade, including CFO, CEO, and Chairman. Alan joined the firm in 2008, about one year after it was established. In his tenure at Pure, the firm has grown from approximately $50 [...]

Published On
July 23, 2016

Markets are at all-time highs in spite of recent events. Joe and Al share smart investment strategies you can learn from past performance and give advice for investing in a bull market versus a bear market.

2:33 “If you’re invested in the stock market today, the question is: now what? Should you keep your money in the market? If you’ve been sitting on the sidelines sitting in cash, is it a good time to jump in?”

3:23 “Trying to time the market is a fool’s game, not to mention pretty dangerous.”

5:36 “By being fully invested when you need to be fully invested – that’s the appropriate way to do it. Get invested properly and stay invested.”

9:02 “Because the stock market is volatile and you can lose money, over the long term you make a lot more money and that’s the premium that you have to pay to make that extra return.”

16:42 “Most of you have assets inside your 401(k) plans, IRAs, 403(b)s – that’s where a bulk of your retirement assets are. Guess what? There’s a tax risk there because every dollar that comes out of that plan is taxed at ordinary income rates.”

21:59 “Donald Trump would like to change our tax structure with four brackets, starting at 0% and the highest bracket being 25%…the highest bracket right now is 39.6%.”

27:21 “When’s the last time you fully reviewed your portfolio? Are you having conversations about Social Security, taxes and Medicare?”

31:32 “No one knows when these asset classes are going to perform so you want to have some of each. People chase near term performance all the time…that’s not a good formula.”