Joe Anderson
ABOUT Joseph

As President of Pure Financial Advisors, Joe Anderson has led the company to achieve over $2 billion in assets under management and has grown their client base to over 2,160 in just ten years of the firm opening. When Joe began working with Pure Financial in 2008, they had almost no clients, negative revenue and no [...]

Alan Clopine

Alan Clopine is the CEO & CFO of Pure Financial Advisors. As CEO he currently leads Pure Financial Advisors along with our executive team. As CFO he is responsible for the financial operations of the company. Alan joined the firm about one year after it was established. At that time the company had less than [...]

Find out how much risk you should take within your portfolio based on your individual situation. Then looking at your risk profile, determine your expected return and how this can affect your lifestyle in retirement. Joe Anderson, CFP® gives you important advice on prudent retirement investment strategies in this episode short of “Your Money, Your Wealth.”

Transcription: “If you take a look at investing, there are some things you want to do.  You want to make sure you have your goals in mind.  What is the goal?  How much money do I need?  And then create the absolute safest portfolio to achieve that goal.  Because here’s the deal: you have to take a look at risk.  Risk is a very powerful thing.  But, risk and expected return are related.  So, if you’re not taking on the risk, you’re not going to get the return that you need.  You absolutely have to stay invested and then try to use the lowest cost possible.  Let’s say you have a million dollars, and that million dollars grows to two million bucks.  Yes, that might affect your life a little bit, but think of it like this: if you have that million dollars that turns to two million, or if that million turns to $50,000, what is going to affect your life more?  That’s where most people try to invest, they try to get maybe the biggest rate of return, but they don’t understand the risk associated with it.  So Al and I truly believe that you want to take the least amount of risk possible to get you the portfolio you need to maintain a lifestyle long-term.  Then you don’t have the anxiety, you’re not freaking out and everything else that goes along when the markets tumble”