Joe Anderson
ABOUT Joseph

As CEO and President, Joe Anderson has created a unique, ambitious business model utilizing advanced service, training, sales, and marketing strategies to grow Pure Financial Advisors into the trustworthy, client-focused company it is today. Pure Financial, a Registered Investment Advisor (RIA), was ranked 15 out of 100 top ETF Power Users by RIA channel (2023), was [...]

Alan Clopine

Alan Clopine is the Executive Chairman of Pure Financial Advisors, LLC (Pure). He has been an executive leader of the Company for over a decade, including CFO, CEO, and Chairman. Alan joined the firm in 2008, about one year after it was established. In his tenure at Pure, the firm has grown from approximately $50 [...]

Find out how much risk you should take within your portfolio based on your individual situation. Then looking at your risk profile, determine your expected return and how this can affect your lifestyle in retirement. Joe Anderson, CFP® gives you important advice on prudent retirement investment strategies in this episode short of “Your Money, Your Wealth.”

Transcription: “If you take a look at investing, there are some things you want to do.  You want to make sure you have your goals in mind.  What is the goal?  How much money do I need?  And then create the absolute safest portfolio to achieve that goal.  Because here’s the deal: you have to take a look at risk.  Risk is a very powerful thing.  But, risk and expected return are related.  So, if you’re not taking on the risk, you’re not going to get the return that you need.  You absolutely have to stay invested and then try to use the lowest cost possible.  Let’s say you have a million dollars, and that million dollars grows to two million bucks.  Yes, that might affect your life a little bit, but think of it like this: if you have that million dollars that turns to two million, or if that million turns to $50,000, what is going to affect your life more?  That’s where most people try to invest, they try to get maybe the biggest rate of return, but they don’t understand the risk associated with it.  So Al and I truly believe that you want to take the least amount of risk possible to get you the portfolio you need to maintain a lifestyle long-term.  Then you don’t have the anxiety, you’re not freaking out and everything else that goes along when the markets tumble”