Joe Anderson
ABOUT Joseph

As CEO and President, Joe Anderson has created a unique, ambitious business model utilizing advanced service, training, sales, and marketing strategies to grow Pure Financial Advisors into the trustworthy, client-focused company it is today. Pure Financial, a Registered Investment Advisor (RIA), was ranked 15 out of 100 top ETF Power Users by RIA channel (2023), was [...]

Alan Clopine

Alan Clopine is the Executive Chairman of Pure Financial Advisors, LLC (Pure). He has been an executive leader of the Company for over a decade, including CFO, CEO, and Chairman. Alan joined the firm in 2008, about one year after it was established. In his tenure at Pure, the firm has grown from approximately $50 [...]

Joe and Big Al go over four different ways to invest: individual positions, retail mutual funds, index funds, ETFs and evidence-based institutional funds.

0:20 “When you get into the asset classes, a way you could invest is that you could have individual stocks”

0:32 “Retail mutual funds would be the next way to go, and we believe that’s better because now you’re more diversified but there tends to be a problem: a lot of retail mutual funds are very expensive; they have a lot of high internal costs, some even have load fees to get in the first place”

0:45 “Index funds and ETFs are definitely a better choice, you’re still very well diversified and they tend to be very low cost”

1:14 “If you’re an index fund, an ETF or institutional type fund, you’re going to be a lot lower cost, a lot happier with your rate of return over time”