Joe Anderson
ABOUT Joseph

As CEO and President, Joe Anderson has created a unique, ambitious business model utilizing advanced service, training, sales, and marketing strategies to grow Pure Financial Advisors into the trustworthy, client-focused company it is today. Pure Financial, a Registered Investment Advisor (RIA), was ranked 15 out of 100 top ETF Power Users by RIA channel (2023), was [...]

Alan Clopine

Alan Clopine is the Executive Chairman of Pure Financial Advisors, LLC (Pure). He has been an executive leader of the Company for over a decade, including CFO, CEO, and Chairman. Alan joined the firm in 2008, about one year after it was established. In his tenure at Pure, the firm has grown from approximately $50 [...]

Joe Anderson, CFP® takes you through the steps of how to calculate your net worth.

0:13 “Here I have money in a non-qualified account.  That could be a brokerage account, mutual bonds, stocks, whatever I have outside of my retirement accounts, jot that down on a piece of paper”

0:23 “Then add up all of your retirement accounts”

0:40 “Wherever you have your cash, you want to make sure you document that”

0:56 “If the market value is x then you take your debt from that and that is going to get you your equity”