Joe Anderson
ABOUT Joseph

As CEO and President, Joe Anderson has created a unique, ambitious business model utilizing advanced service, training, sales, and marketing strategies to grow Pure Financial Advisors into the trustworthy, client-focused company it is today. Pure Financial, a Registered Investment Advisor (RIA), was ranked 15 out of 100 top ETF Power Users by RIA channel (2023), was [...]

Alan Clopine

Alan Clopine is the Executive Chairman of Pure Financial Advisors, LLC (Pure). He has been an executive leader of the Company for over a decade, including CFO, CEO, and Chairman. Alan joined the firm in 2008, about one year after it was established. In his tenure at Pure, the firm has grown from approximately $50 [...]

Published On
February 27, 2016

In episode 5 of YMYW,  Joe and Big Al discuss the financial planning landscape and why they chose to start Pure Financial. Big Al breaks down a few of the presidential candidates’ tax plans. Plus, why women are better savers and investors than men.

02:23 “Everyone needs a financial plan. Everyone absolutely needs a financial strategy to make sure they know what they need to be doing”

04:33 “We don’t sell any products, there are no commissions generated to our firm”

08:17 “Our firm thinks it [the fiduciary rule] is a phenomenal thing, because we act as a fiduciary 100% of the time”

12:22 “We want to protect you against unscrupulous sales practices and things like that because we know the industry; we’re in the business and we see the good, bad, ugly all day every day”

13:50 “In the tax realm, there are a lot of strategies he [Obama] wants to get rid of…right now I think it’s important to realize what some of those strategies are so if they do apply to you, that you make sure you take advantage of them while they’re still here”

14:28 “You can still do Roth IRA contributions for 2015 all the way up until April 15th of this year (2016)”

22:03 “Ted Cruz wants to do a flat tax; he wants to do a 10% flat tax across the board…who is that going to impact? It’s going to impact the lower and middle class, while the wealthy will end up with a lot more money in their pockets”

27:10 “When you are married to a spouse who is making a lot of income, your self-employment income is pretty highly taxed, because you’re already in the highest bracket and you’ve got self-employment tax to boot”

31:24 “Vanguard shows that women are the ones signing up for 401(k) plans and saving a larger piece of their salaries compared with their male counterparts”


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• Investment Advisory and Financial Planning Services are offered through Pure Financial Advisors, LLC, a Registered Investment Advisor.

• Pure Financial Advisors LLC does not offer tax or legal advice. Consult with your tax advisor or attorney regarding specific situations.

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• Intended for educational purposes only and are not intended as individualized advice or a guarantee that you will achieve a desired result. Before implementing any strategies discussed you should consult your tax and financial advisors.

CFP® – The CERTIFIED FINANCIAL PLANNER™ certification is by the Certified Financial Planner Board of Standards, Inc. To attain the right to use the CFP® designation, an individual must satisfactorily fulfill education, experience and ethics requirements as well as pass a comprehensive exam. Thirty hours of continuing education is required every two years to maintain the designation.

AIF® – Accredited Investment Fiduciary designation is administered by the Center for Fiduciary Studies fi360. To receive the AIF Designation, an individual must meet prerequisite criteria, complete a training program, and pass a comprehensive examination. Six hours of continuing education is required annually to maintain the designation.

CPA – Certified Public Accountant is a license set by the American Institute of Certified Public Accountants and administered by the National Association of State Boards of Accountancy. Eligibility to sit for the Uniform CPA Exam is determined by individual State Boards of Accountancy. Typically, the requirement is a U.S. bachelor’s degree which includes a minimum number of qualifying credit hours in accounting and business administration with an additional one-year study. All CPA candidates must pass the Uniform CPA Examination to qualify for a CPA certificate and license (i.e., permit to practice) to practice public accounting. CPAs are required to take continuing education courses to renew their license, and most states require CPAs to complete an ethics course during every renewal period.