Joe Anderson
ABOUT Joseph

As CEO and President, Joe Anderson has created a unique, ambitious business model utilizing advanced service, training, sales, and marketing strategies to grow Pure Financial Advisors into the trustworthy, client-focused company it is today. Pure Financial, a Registered Investment Advisor (RIA), was ranked 15 out of 100 top ETF Power Users by RIA channel (2023), was [...]

Alan Clopine

Alan Clopine is the Executive Chairman of Pure Financial Advisors, LLC (Pure). He has been an executive leader of the Company for over a decade, including CFO, CEO, and Chairman. Alan joined the firm in 2008, about one year after it was established. In his tenure at Pure, the firm has grown from approximately $50 [...]

CFP® Joe Anderson answers the following true/false question: “Since the stock market has earned almost 10% annually over the last 80 years, that’s a good number to use for investment returns.”  Is 10% really a good rate of return for your portfolio?  Find out in this episode short.

12:53 “It’s the sequence of returns.  Even though the average may be 10%, some years you may get 12%, some years you might get minus 20%, depending on the markets.  So no, do not use 10%”

13:06 “We feel a lot more comfortable using probably anywhere from a 5 ½ to 6 1/2 % rate of return, of course depending on your age”

13:16 “Don’t use those big numbers, even though they might look good on your spreadsheet”

13:24 “The markets are uncharted waters, we really don’t know what’s going to happen with the market on a day to day basis”

13:41 “Be careful when using these crazy big assumptions when it comes to market returns, because that’s recency bias”