Joe Anderson
ABOUT Joseph

As CEO and President, Joe Anderson has created a unique, ambitious business model utilizing advanced service, training, sales, and marketing strategies to grow Pure Financial Advisors into the trustworthy, client-focused company it is today. Pure Financial, a Registered Investment Advisor (RIA), was ranked 15 out of 100 top ETF Power Users by RIA channel (2023), was [...]

Alan Clopine

Alan Clopine is the Executive Chairman of Pure Financial Advisors, LLC (Pure). He has been an executive leader of the Company for over a decade, including CFO, CEO, and Chairman. Alan joined the firm in 2008, about one year after it was established. In his tenure at Pure, the firm has grown from approximately $50 [...]

Tax loss harvesting is the practice of selling a security at a loss in order to offset taxes on income and gains. “Big Al” Clopine, CPA explains the basics of tax loss harvesting and the benefits that you can reap from doing it correctly. Learn how to make wise decisions with your stocks while reacting to the changing nature of the market and always remember that capital losses net against capital gains dollar for dollar.

0:20 “When the market is down, you actually want to sell that stock because when you sell it you create a loss on your tax return”

0:34 “You buy another stock or mutual fund that’s very much the same, so you’re still in the market; when the market recovers, you receive the recovery”

0:58 “People don’t realize this: when you have a capital loss, let’s say you have a $50,000 capital loss and a $50,000 capital gain on another asset—you can net those two together and pay no tax whatsoever”

1:42 “To reiterate—capital losses net against capital gains dollar for dollar”

2:35 “You never lose these carry-overs as long as you’re living so there’s no reason not to do tax loss harvesting when it’s available”