Joe Anderson
ABOUT Joseph

As CEO and President, Joe Anderson has created a unique, ambitious business model utilizing advanced service, training, sales, and marketing strategies to grow Pure Financial Advisors into the trustworthy, client-focused company it is today. Pure Financial, a Registered Investment Advisor (RIA), was ranked 15 out of 100 top ETF Power Users by RIA channel (2023), was [...]

Alan Clopine

Alan Clopine is the Executive Chairman of Pure Financial Advisors, LLC (Pure). He has been an executive leader of the Company for over a decade, including CFO, CEO, and Chairman. Alan joined the firm in 2008, about one year after it was established. In his tenure at Pure, the firm has grown from approximately $50 [...]

The Baby Boomer generation is the largest cohort of all time, with 10,000 individuals turning 65 every single day1. There has never been a more important time to understand retirement planning than right now, especially since the realm of retirement is changing with the aging population. Low interest rates, a more volatile market and rising healthcare costs are just some of the reasons why we need to reconsider retirement solutions.


0:40 “We are living a lot longer…which means our money has to last that much longer”

1:04 “Eighteen trillion dollars in debt is a problem; we know that taxes will probably go up at some point”

1:29 “Healthcare costs are the unknown variable costs in many people’s retirement plans that can dramatically decrease the size of your retirement nest egg”

1:40 “Seven out of ten people over the age of 65 will need long term care”

2:01 “How much money should you sock away to meet your healthcare needs?”

2:04 “The average 65 year old couple has a 50% chance that $163,000 is enough”


1 Source: AARP