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Cookie Policy (US)

This page was last changed on December 10, 2024, last checked on December 10, 2024 and applies to citizens and legal permanent residents of the United States.

1. Introduction

Our website, https://purefinancial.com (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

We do not sell or share personal information to third parties for monetary consideration; however, we may disclose certain personal information to third parties under circumstances that might be deemed a “sale” or ”Sharing” for residents of California (CPRA). We respect and understand that you may want to be sure that your personal information is not being sold or shared. You may request that we exclude your personal information from such arrangements, or direct us to limit the use and disclosure of possible sensitive personal information, by entering your name and email address below. You may need to provide additional identifying information before we can process your request.

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2. Cookies

When you visit our website it can be necessary to store and/or read certain data from your device by using technologies such as cookies.

2.1 Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

2.2 Statistics cookies

We use statistics cookies to optimize the website experience for our users. With these statistics cookies we get insights in the usage of our website.

2.3 Marketing/Tracking cookies

Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.

2.4 Social media

On our website, we have included content from Facebook, Twitter, LinkedIn and Instagram to promote web pages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook, Twitter, LinkedIn and Instagram. This content is embedded with code derived from Facebook, Twitter, LinkedIn and Instagram and places cookies. This content might store and process certain information for personalized advertising.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook, Twitter, LinkedIn and Instagram are located in the United States.

3. Placed cookies

Most of these technologies have a function, a purpose, and an expiration period.

  1. A function is a particular task a technology has. So a function can be to "store certain data."
  2. Purpose is "the Why" behind the function. Maybe the data is stored because it is needed for statistics.
  3. The expiration period shows the length of the period the used technology can “store or read certain data."

Lucky Orange

Marketing/Tracking, Functional

Usage

We use Lucky Orange for heat maps and screen recordings. Read more

Sharing data

For more information, please read the Lucky Orange Privacy Statement.

Marketing/Tracking

Name
lo-visitor
Expiration
various
Function
Store number of visits
Name
lo-uid
Expiration
2 years
Function
Provide functions across pages
Name
lo-visits
Expiration
2 years
Function
Provide functions across pages

Functional

Name
lo-messenger
Expiration
various
Function
Provide a responsive website

Google reCAPTCHA

Functional, Marketing/Tracking

Usage

We use Google reCAPTCHA for spam prevention. Read more

Sharing data

For more information, please read the Google reCAPTCHA Privacy Statement.

Functional

Name
_grecaptcha
Expiration
6 months
Function
Provide spam protection

Marketing/Tracking

Name
rc::c
Expiration
session
Function
Read and filter requests from bots
Name
rc::b
Expiration
session
Function
Read and filter requests from bots
Name
rc::a
Expiration
persistent
Function
Read and filter requests from bots

Complianz

Functional

Usage

We use Complianz for cookie consent management. Read more

Sharing data

This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.

Functional

Name
cmplz_user_data
Expiration
365 days
Function
Read to determine which cookie banner to show
Name
cmplz_policy_id
Expiration
365 days
Function
Store accepted cookie policy ID
Name
cmplz_consented_services
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_marketing
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_statistics
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_preferences
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_functional
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_banner-status
Expiration
365 days
Function
Store if the cookie banner has been dismissed

Facebook

Marketing/Tracking, Functional

Usage

We use Facebook for display of recent social posts and/or social share buttons. Read more

Sharing data

For more information, please read the Facebook Privacy Statement.

Marketing/Tracking

Name
_fbp
Expiration
3 months
Function
Store and track visits across websites
Name
_fbc
Expiration
2 years
Function
Store last visit
Name
fbm*
Expiration
1 year
Function
Store account details
Name
xs
Expiration
3 months
Function
Store a unique session ID
Name
fr
Expiration
3 months
Function
Provide ad delivery or retargeting
Name
act
Expiration
90 days
Function
Store logged in users
Name
datr
Expiration
2 years
Function
Provide fraud prevention
Name
c_user
Expiration
30 days
Function
Store a unique user ID
Name
sb
Expiration
2 years
Function
Store browser details
Name
*_fbm_
Expiration
1 year
Function
Store account details

Functional

Name
wd
Expiration
1 week
Function
Read screen resolution
Name
csm
Expiration
90 days
Function
Provide fraud prevention
Name
actppresence
Expiration
session
Function
Store and track if the browser tab is active

Pardot

Marketing/Tracking, Functional

Usage

We use Pardot for remarketing. Read more

Sharing data

For more information, please read the Pardot Privacy Statement.

Marketing/Tracking

Name
visitor_id*
Expiration
various
Function
Store a unique user ID

Functional

Name
visitor_id*-hash
Expiration
persistent
Function
Provide protection against hackers

Google Analytics

Statistics

Usage

We use Google Analytics for website statistics. Read more

Sharing data

For more information, please read the Google Analytics Privacy Statement.

Statistics

Name
_ga
Expiration
2 years
Function
Store and count pageviews
Name
_ga_*
Expiration
1 year
Function
Store and count pageviews

WordPress

Functional

Usage

We use WordPress for website development. Read more

Sharing data

This data is not shared with third parties.

Functional

Name
wordpress_test_cookie
Expiration
session
Function
Read if cookies can be placed
Name
wp-settings-*
Expiration
persistent
Function
Store user preferences
Name
wp-settings-time-*
Expiration
1 year
Function
Store user preferences
Name
wordpress_logged_in_*
Expiration
persistent
Function
Store logged in users

YouTube

Marketing/Tracking, Functional

Usage

We use YouTube for video display. Read more

Sharing data

For more information, please read the YouTube Privacy Statement.

Marketing/Tracking

Name
GPS
Expiration
session
Function
Store location data
Name
YSC
Expiration
session
Function
Store and track interaction
Name
PREF
Expiration
8 months
Function
Store user preferences

Functional

Name
VISITOR_INFO1_LIVE
Expiration
6 months
Function
Provide bandwidth estimations

LinkedIn

Functional, Marketing/Tracking, Statistics, Preferences

Usage

We use LinkedIn for display of recent social posts and/or social share buttons. Read more

Sharing data

For more information, please read the LinkedIn Privacy Statement.

Functional

Name
sdsc
Expiration
session
Function
Provide load balancing functionality
Name
li_gc
Expiration
6 months
Function
Store cookie consent preferences
Name
BizographicsOptOut
Expiration
10 years
Function
Store privacy preferences

Marketing/Tracking

Name
lms_ads
Expiration
30 days
Function
Store and track visits across websites
Name
_guid
Expiration
90 days
Function
Store and track a visitor's identity
Name
li-oatml
Expiration
1 month
Function
Provide ad delivery or retargeting
Name
li_sugr
Expiration
90 days
Function
Store and track a visitor's identity
Name
UserMatchHistory
Expiration
30 days
Function
Provide ad delivery or retargeting

Statistics

Name
lms_analytics
Expiration
30 days
Function
Store and track a visitor's identity
Name
AnalyticsSyncHistory
Expiration
30 days
Function
Store and track visits across websites

Preferences

Name
li_alerts
Expiration
1 year
Function
Store if a message has been shown
Name
bcookie
Expiration
1 year
Function
Store browser details
Name
lidc
Expiration
1 day
Function
Provide load balancing functionality
Name
bscookie
Expiration
1 year
Function
Store logged in users

Visual Website Optimizer

Purpose pending investigation

Usage

We use Visual Website Optimizer for Statistics and optimization. Read more

Sharing data

For more information, please read the Visual Website Optimizer Privacy Statement.

Purpose pending investigation

Name
_vwo_uuid
Expiration
Function
Name
_vwo_ds
Expiration
Function
Name
_vwo_sn
Expiration
Function

Twitter

Functional, Marketing/Tracking

Usage

We use Twitter for display of recent social posts and/or social share buttons. Read more

Sharing data

For more information, please read the Twitter Privacy Statement.

Functional

Name
local_storage_support_test
Expiration
persistent
Function
Provide load balancing functionality

Marketing/Tracking

Name
metrics_token
Expiration
persistent
Function
Store if the user has seen embedded content

Google Ads

Marketing/Tracking

Usage

We use Google Ads for advertising. Read more

Sharing data

For more information, please read the Google Ads Privacy Statement.

Marketing/Tracking

Name
ads/ga-audiences
Expiration
expires immediately
Function
Store information for remarketing purposes

Miscellaneous

Purpose pending investigation

Usage

Sharing data

Sharing of data is pending investigation

Purpose pending investigation

Name
lo-session
Expiration
Function
Name
CHILI_PIPER_CLUSTER
Expiration
Function
Name
cookie_modal-retirement-class
Expiration
Function
Name
ln_or
Expiration
Function
Name
wp-postpass_*
Expiration
Function
Name
_gcl_au
Expiration
Function
Name
wp_lang
Expiration
Function
Name
persist:hs-beacon-6b8e74c5-aa81-4295-b97b-c2a62a13ea7f
Expiration
Function
Name
persist:hs-beacon-message-6b8e74c5-aa81-4295-b97b-c2a62a13ea7f
Expiration
Function
Name
dataPardot
Expiration
Function
Name
WP_DATA_USER_15
Expiration
Function
Name
WP_PREFERENCES_USER_15
Expiration
Function
Name
_wpfuuid
Expiration
Function
Name
smcx_447449579_last_shown_at
Expiration
Function
Name
simbatfa_trust_token
Expiration
Function
Name
wpEmojiSettingsSupports
Expiration
Function
Name
lastExternalReferrerTime
Expiration
Function
Name
lastExternalReferrer
Expiration
Function
Name
cookie_modal-temporary-ymyw-time-change
Expiration
Function
Name
li_adsId
Expiration
Function
Name
WP_PREFERENCES_USER_32
Expiration
Function
Name
bis_data
Expiration
Function
Name
wfwaf-authcookie-9de931814d433febe5a45b4fceabe3fb
Expiration
Function
Name
_gcl_ls
Expiration
Function
Name
adobeCleanFontAdded
Expiration
Function
Name
topicsLastReferenceTime
Expiration
Function
Name
ph_phc_FQPC3f1V82CVTbdEVTBq53J6pQJpcBphhmRbNMLfWvX_posthog
Expiration
Function
Name
_gcl_aw
Expiration
Function
Name
_gcl_gs
Expiration
Function

4. Browser and Device based Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. You do have the right to opt-out and to object against the further use of non-functional cookies.

4.1 Manage your opt-out preferences

You have loaded the Cookie Policy without javascript support. On AMP, you can use the manage consent button on the bottom of the page.

5. Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.

6. Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • you may submit a request for access to the data we process about you;
  • you may object to the processing;
  • you may request an overview, in a commonly used format, of the data we process about you;
  • you may request correction or deletion of the data if it is incorrect or not or no longer relevant, or to ask to restrict the processing of the data.

To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you.

For more information about your rights with respect to personal data, please refer to our Privacy Statement

7. Contact details

For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

Pure Financial Advisors, LLC
3131 Camino Del Rio North, Suite 1550
San Diego, CA 92108
United States
Website: https://purefinancial.com
Email: compliance@ex.compurefinancial.com
Phone number: (619) 814-4100

This Cookie Policy was synchronized with cookiedatabase.org on May 22, 2025.

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