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Pure in the News
A highlight of our recent accomplishments and recognitions along the way

Pure Financial Advisors has been named to Barron’s 2025 list of Top 100 RIA Firms, placing #62 nationwide. This marks the firm’s third consecutive year on the list, a distinction that underscores its growth and industry leadership. This recognition highlights the talent, high standards, and dedication to client service that define Pure’s team. “The goal...

Pure Financial Advisors is honored to be ranked among Inc. Magazine’s 5,000 Fastest-Growing Private Companies in America, placing 4,252 in 2025, up from 4,882 in 2024. This recognition marks Pure’s sixth appearance on the prestigious list (2025-2024, 2019-2015) and reflects an impressive 81% three-year revenue growth. The Inc. 5000 list celebrates entrepreneurial excellence by spotlighting...

Pure ranked 71 out of 252 in both the RIA Ranking – (Asset Category $1B+) and the RIA Discretionary and Non-Discretionary AUM Ranking (Asset Category $1B+). Click here to read the full article. 2025 AUM is as of the latest ADV filed March 27, 2025. To be eligible for FA Magazine rankings, firms must be...









Financial Planning and Investment advisory services are offered through Pure Financial Advisors, LLC (Pure), a registered investment advisor. The content of this website is provided for informational purposes only and is not a solicitation or recommendation of any investment strategy. Investments and/or investment strategies involve risk including the possible loss of principal. There is no assurance that any investment strategy will achieve its objectives. Information provided is not intended as tax or legal advice and should not be relied on as such. You are encouraged to seek tax or legal advice from an independent professional. Pure is not affiliated with or endorsed by the Social Security Administration or any other government agency.