Pure Financial Advisors was recently named as one of the Top 100 ETF Power Users by RIA Channel. Pure Financial ranked number 86 out of 100.




“This year’s ETF Power Users ranking showcases wealth management firms based on their aggregate total firm ETF assets.” – RIA Channel

“RIA Database identified and ranked RIA wealth management firms using the most exchange traded funds (ETFs). Wealth managers were defined by the following characteristics: 1) total assets were primarily managed for high net worth and non-high net worth individual clients; 2) each firm provides comprehensive wealth management services; 3) firms may be a family office or may provide family office services; and/or 4) firms may provide financial planning services. Broker/dealers were excluded. Firms must be domiciled in the United States and registered with the SEC as a registered investment adviser (RIA). “

Awards or inclusion on ranking lists are not indicative of future performance or representative of any one client’s experience. No compensation was paid for inclusion on this list.

Click here to view the full list and methodology.








Pure Financial Advisors was previously ranked #39 on RIA Channel’s Top 100 Wealth Managers List in 2019.