Pure Financial Advisors ranked #49 on Barron’s 2026 list of Top 100 RIA Firms, our fourth consecutive year on the list and first time cracking the top 50. This honor reflects the expertise, exceptional standards, and commitment to client care that set Pure’s team apart. Barron’s rankings spotlight the nation’s best financial advisors while raising industry standards, serving as both a scorecard for wealth management professionals and a resource for investors seeking the right advisor.

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To compile the rankings, Barron’s verifies advisor data against firm records and regulatory databases, then applies a formula based on assets managed by the firms, growth, technology spending, succession planning, and other metrics.

Click to learn more about Barron’s methodology.

Pre-screened RIA firms were invited to apply for consideration and then ranked based on assets under management (AUM). In 2026, Pure was 49 out of 100 in rank. Awards or inclusion on ranking lists are not indicative of future performance or representative of any one client’s experience. No compensation was paid for inclusion in this article.

Pure Financial Advisors Adds New President

SAN DIEGO, Aug. 18, 2026 – Pure Financial Advisors, LLC (“Pure”) announces the addition of Eugene Elias, Jr to the Executive Team as President. In partnership with the Executive Team, Elias will have responsibility for designing and executing the strategic direction of the firm as it relates to Pure’s continued growth and expansion. His focus...

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2026

Pure Financial Named to Inc. Magazine’s 2026 List of America’s Fastest-Growing Private Companies

Pure Financial Advisors is honored to be named to Inc. Magazine’s 2026 list of the 5,000 Fastest-Growing Private Companies in America, ranking No. 3,078.  This is a considerable climb from No. 4,252 in 2025 and No. 4,882 in 2024. This marks Pure’s seventh appearance on the prestigious list (2026–2024, 2019–2015), driven by an impressive 99%...

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AUG
2026

Pure Financial Ranked One of the Best Places to Work by the San Diego Business Journal

Pure Financial Advisors is elated to be named one of the Best Places to Work in San Diego by the San Diego Business Journal. The firm ranked #21 out of 46 companies in the Medium Employers (50–249 U.S. Employees) category, marking the third consecutive year Pure has made the list. This recognition reflects the company’s...

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AUG
2026

Pure Financial Advisors was Voted a “Favorite” in the Financial Planning Category by San Diego Union Tribune Readers

Pure Financial Advisors is honored to be recognized as one of San Diego’s “Favorite” Financial Planning Services in the San Diego Union-Tribune Readers Poll. Now in its 30th year, this annual poll invites thousands of readers to cast their votes for the outstanding businesses, people, and organizations that make our community shine. We’re deeply grateful...

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2026