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A fiduciary relationship is generally viewed as the highest standard of customer care available under law. Fiduciaries are required to act in the best interest of the client and to provide full and fair disclosure of material facts and conflicts of interest.

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Pure Financial provides fee-only financial planning with no competing sales goals or directives. Our advisors are non-commissioned employees who never receive commissions. As a fiduciary, Pure is committed to acting in your best interest.

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Pure’s financial advisors are generally required to be CERTIFIED FINANCIAL PLANNER® professionals, Certified Public Accountants, Chartered Financial Analyst, or to have at least five years of financial planning experience. Pure’s advisors may also hold additional credentials to indicate their commitment to their profession.

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