Robert McCullock

Robert McCullock

Designations & Licenses

Certified Financial Planner™
To use the CFP credential, the financial planner must successfully complete the CFP® Board's comprehensive examination which tests his or her knowledge on a number of key financial planning topics. The applicant must also have three to five years of related experience, voluntarily ascribe to the board's code of ethics and complete 30 hours of continuing education every two years pertaining to such relevant topics as estate and retirement planning, investment management, tax planning and insurance.
Accredited Investment Fiduciary
The AIF® designation is the first and only designation that demonstrates knowledge and competency in the area of fiduciary responsibility. Holders must successfully pass an exam, sign and adhere to a written code of ethics and complete four hours of continuing education credits each year. AIF® designees have a reputation in the industry as being the best positioned to implement a prudent process into their own investment practices, as well as being able to assist others in implementing proper policies and procedures.

Robert McCullock

Robert McCullock graduated from San Jose State University in 1997 with a Degree in Business Administration and a concentration in Finance. He started directly in the financial services industry and has worked over 15 years for a couple major brokerage companies in area of investment consultations. Robert also spent years as a local Branch Manager for one major brokerage; spending the majority of his time passing on expertise to Investment Consultants. He specializes in investments, estate planning, tax planning, retirement planning and insurance needs assessments. Prior to working with a fee-only advisory firm, Robert held his FINRA series 7, 9, 10, 63, and 65 licenses.

Robert works with clients to help them develop personalized financial strategies and then to implement those strategies so his clients meet their retirement goals.

Robert moved to Escondido in 2003 from Northern California. He spends his free time with his teenage daughter Julia, his Miniature Schnauzer Missy, or playing golf at a local golf course.

Meet Robert

Robert's Latest Contributions

Top 3 IRA Mistakes To Avoid

Many people are making mistakes when it comes to their IRAs. The top 3 mistakes we see are: people missing out on funding their IRAs, misunderstanding the age limits for contributions to an IRA and forgetting the spousal IRA. While there are many more mistakes, knowing these top 3 could help you avoid these common errors. For other IRA mistakes to avoid… Read more

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How Do I Find My Cost Basis?

Robert McCullock, CFP® explains what a cost basis is and how to find it. The Emergency Economic Stabilization Act of 2008 has changed certain rules that affect your security. Also learn how to find your cost basis if you bought a stock 40 years ago.

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How Often Should I Review My Estate Plan?

Robert McCullock, CFP® explains that you should review your estate plan when something major happens in your family (death, birth, marriage, divorce, etc.) or when there is a change to the estate plan law. Transcription: “Hello, I’m Robert McCullock, Certified Financial Planner™ with Pure Financial Advisors, and this is your Question of the Week. This week’s question is: How often should I… Read more

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What Types of Insurance Do I Need For My Family?

Robert McCullock, CFP® describes the different types of insurance you need to protect your family. These types of insurance include: disability (short term & long term), life, health, long term care, auto, home owner’s and umbrella or liability insurance. Transcription: “Hello, I’m Robert McCullock, Certified Financial Planner™ with Pure Financial Advisors, and this is your Question of the Week. this week’s question… Read more

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