Justin Wilson

Justin is a CERTIFIED FINANCIAL PLANNER® professional with more than 20 years of experience. He is dedicated to helping individuals, families, and business owners build confident financial futures. His approach is centered on understanding each client’s unique goals and developing personalized strategies for wealth management, retirement planning, investment management, tax-efficient planning, and legacy preservation.

Justin earned his Bachelor’s degree in Business Administration with a concentration in Finance from California State University, Sacramento, providing a strong foundation in finance, economics, and business strategy. Throughout his career, he has remained committed to upholding the highest standards of professionalism, integrity, and fiduciary responsibility while guiding clients through every stage of their financial journey.

Prior to joining Pure, Justin held his FINRA Series 7, 63, 65 as well as CA Life insurance licenses. He worked for an independent RIA where he was responsible education individuals and families on all aspects of financial planning.

Whether helping clients prepare for retirement, navigate life’s financial transitions, or create long-term wealth, his focus is on delivering thoughtful advice, clear communication, and lasting relationships built on trust. He believes that comprehensive financial planning is about more than numbers—it’s about helping people achieve the confidence and freedom to pursue what matters most.

Outside of the office, Justin enjoys spending time outdoors with his wife and children. Whether that be on the lake, camping and hiking, attending his children’s sporting events, or traveling to new destinations.