BIOGRAPHY
As Chief Technology Officer at Pure Financial Advisors, John Reinhardt, in partnership with the Executive Team, is responsible for designing and executing the firm’s technology strategy in support of Pure’s continued growth and expansion. His focus is on enhancing the client and advisor experience, optimizing and scaling technology infrastructure, and leveraging advanced technologies to drive growth.
With more than 25 years of experience leading technology organizations in financial services, John has built his career on architecting and scaling the systems and infrastructure that allow wealth management firms to grow and compete effectively.
John joins from Atria Wealth Solutions, where he served as Chief Technology Officer. He led the technology organization supporting a modern wealth management firm serving independent financial advisors and financial institutions. Atria was acquired by LPL Financial in October of 2024.
Before Atria, John served as Head of Information Systems at Stifel Financial, a full-service wealth management and investment banking firm. Prior to that, John was the Chief Information Officer of Barclays Wealth Americas.
John received his Bachelor of Science in Computer Science from Hofstra University. He enjoys hiking, boating, and spending time outdoors in New York’s beautiful Hudson Valley, where he lives with his wife Johanna.
