Eugene Elias

As President at Pure Financial Advisors, Eugene Elias, Jr., in partnership with the Executive Team, is responsible for designing and executing the firm’s strategic direction related to Pure’s continued growth and expansion. His focus is on enhancing the client and advisor experience, optimizing and scaling operating environments, and leveraging advanced technologies to drive growth.

With more than 25 years of leading and running wealth management businesses, technology, and operations, Eugene has built his career on developing and strengthening organizations to differentiate themselves in highly competitive environments and maximize their growth opportunities.

Elias joins from Atria Wealth Solutions, where he was Chief Operating Officer and Founding Partner, and has also recently served as an Independent Board member at Pure. He built Atria Wealth Solutions into a modern wealth management firm that served independent financial advisors and financial institutions. Atria was acquired by LPL in October of 2024.

Before founding Atria, Eugene led Morgan Stanley’s client and advisor platforms, spearheading major initiatives, including the rollout of client-facing mobile applications and the redesign of the advisor workstation and client website, both in the U.S. and EMEA. Eugene started his career as a Financial Advisor at Morgan Stanley.

Eugene received his Bachelor of Arts in Philosophy from Appalachian State University and an MA in Philosophy from American University. He enjoys skiing, fishing, tennis, and working in his vegetable garden. He lives in Wilton, CT with his wife and three daughters.