David Cook

David Cook

Designations & Licenses

Certified Financial Planner™
To use the CFP credential, the financial planner must successfully complete the CFP® Board's comprehensive examination which tests his or her knowledge on a number of key financial planning topics. The applicant must also have three to five years of related experience, voluntarily ascribe to the board's code of ethics and complete 30 hours of continuing education every two years pertaining to such relevant topics as estate and retirement planning, investment management, tax planning and insurance.
Accredited Investment Fiduciary
The AIF® designation is the first and only designation that demonstrates knowledge and competency in the area of fiduciary responsibility. Holders must successfully pass an exam, sign and adhere to a written code of ethics and complete four hours of continuing education credits each year. AIF® designees have a reputation in the industry as being the best positioned to implement a prudent process into their own investment practices, as well as being able to assist others in implementing proper policies and procedures.

David Cook

David Cook is a Senior Advisor for Pure Financial Advisors. David uses his deep knowledge of financial markets and planning strategies, along with his passion for helping people, to assist his clients in achieving success and comfort in their financial lives. While working with clients to navigate some of the most difficult financial landscapes seen in many generations, David discovered that it is no longer a luxury to choose a trusted ethical advisor who has the client’s best interest at heart; it is imperative. With that in mind, he brings a consultative and educational approach to helping clients make some of the most important financial decisions of their lives.

Prior to joining Pure Financial Advisors, David served as a Vice President for one of the largest investment firms in the country as well as wealth manager for a nationally recognized, full-service financial planning firm where he managed one of the company’s largest client bases, covering California, Nevada, Arizona and Hawaii. Throughout his career, he has worked directly with individuals, multi-generational families, businesses and local charities.

David began his career in financial services in the mid-1990s at San Diego State University as an accounting technician for the financial services department, where he also earned a bachelor of science in finance.

A San Diego native, David enjoys traveling with his wife and spending time with friends and family in America’s Finest City. He is an avid musician and loves surfing, sailing, golfing and just being outdoors. David is also a passionate San Diego sports fan and enjoys rooting for the Chargers, Padres and Aztecs.

Meet David

David's Latest Contributions

Types of Risk Management

We all understand that there’s risk in the world. Put simply, risk is the possibility of loss. As investors, we tend to focus solely on market risk. But there are many different types of risk. In this video, David Cook, CFP® of Pure Financial Advisors discusses not only market risk, but also longevity risk, inflation risk, sequence of returns risk, interest rate… Read more

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Charitable Contribution Taxes

How Does a Charitable Contribution Affect My Taxes?

Charitable contributions are one of the biggest tax saving tools available to taxpayers. David Cook, CFP® makes sure you know all the details so that you can not only make a difference in the world but also a difference on your taxes. Transcription “Today we’re going to be discussing charitable contributions and that is one a few things to think about. First,… Read more

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What is the Nature of Risk in Investments?

People tend to view life similar to how they view their investments. When investors see breaking news or major headlines on current events that may have a negative impact on the world, they tend to view that as a risk within their portfolio. There are endless possibilities of what might happen. We can’t manage all the possibilities, but what we can manage is… Read more

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What is Asset Allocation?

David Cook, CFP® explains that asset allocation is the most important decision an investor can make. It is the science of combining different asset classes together to give you an efficient balance between return and risk. Understand how to diversify your portfolio and the different types of bonds you can invest in. Transcription: “Hi, I’m David Cook, CERTIFIED FINANCIAL PLANNER™ with Pure… Read more

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What is a P/E Ratio?

David Cook, CFP® defines what a P/E (Price to Earnings) Ratio is. The ratio is the market value per share divided by earnings per share. Understand the other metrics to evaluate and know the difference of sectors that the P/E ratios go against. Transcription: “Hi, I’m David Cook, CERTIFIED FINANCIAL PLANNER™ with Pure Financial Advisors, and this is your Question of the Week.… Read more

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