Certified Financial Planner™
Accredited Investment Fiduciary
David Cook is a Senior Advisor for Pure Financial Advisors. David uses his deep knowledge of financial markets and planning strategies, along with his passion for helping people, to assist his clients in achieving success and comfort in their financial lives. While working with clients to navigate some of the most difficult financial landscapes seen in many generations, David discovered that it is no longer a luxury to choose a trusted ethical advisor who has the client’s best interest at heart; it is imperative. With that in mind, he brings a consultative and educational approach to helping clients make some of the most important financial decisions of their lives.
Prior to joining Pure Financial Advisors, David served as a Vice President for one of the largest investment firms in the country as well as wealth manager for a nationally recognized, full-service financial planning firm where he managed one of the company’s largest client bases, covering California, Nevada, Arizona and Hawaii. Throughout his career, he has worked directly with individuals, multi-generational families, businesses and local charities.
David began his career in financial services in the mid-1990s at San Diego State University as an accounting technician for the financial services department, where he also earned a bachelor of science in finance.
A San Diego native, David enjoys traveling with his wife and spending time with friends and family in America’s Finest City. He is an avid musician and loves surfing, sailing, golfing and just being outdoors. David is also a passionate San Diego sports fan and enjoys rooting for the Chargers, Padres and Aztecs.
David's Latest Contributions
We all understand that there’s risk in the world. Put simply, risk is the possibility of loss. As investors, we tend to focus solely on market risk. But there are many different types of risk. In this video, David Cook, CFP® of Pure Financial Advisors discusses not only market risk, but also longevity risk, inflation […]
Charitable contributions are one of the biggest tax saving tools available to taxpayers. David Cook, CFP® makes sure you know all the details so that you can not only make a difference in the world but also a difference on your taxes. Transcription “Today we’re going to be discussing charitable contributions and that is one […]
People tend to view life similar to how they view their investments. When investors see breaking news or major headlines on current events that may have a negative impact on the world, they tend to view that as a risk within their portfolio. There are endless possibilities of what might happen. We can’t manage all the […]