Taxes are unavoidable, but paying too much in taxes can be avoided. At Pure, one of our key financial planning strategies is finding ways to reduce the amount you pay in taxes annually. Our proven strategies to reduce taxes are an important part of your overall financial plan because unlike the market, taxes are something we have some control over.

The strategies you use to manage your accounts to control long term and short term tax liabilities can make a significant difference in the net after-tax value of your investments. We devote substantial resources to develop the tools and to implement the strategies that may control your tax liabilities and ultimately enhance the value of your investments. Within our asset management platform, we offer techniques such as tax grouping, tax loss harvesting to offset capital gains tax and complex Roth conversion strategies. After all, it’s not how much you make but what you keep that counts!