Certified Financial Planner™


Michael Fenison is the Founder of Pure Financial Advisors. Starting in 1981, he served the financial planning needs of San Diego families while developing strategic solutions based on current research and driven by client goals.

Prior to forming Pure Financial Advisors, he served as President of San Diego-based Telesis Financial & Insurance Services, a firm he founded in 1986 as a full-service financial planning company serving educators and upper-middle-income families.

For over 21 years, the Telesis operation expanded to include insurance brokerage services, providing insurance solutions to hundreds of independent financial planners in five states. The firm’s securities branch grew to become one of the largest securities offices in the ING network. In 1993, Michael established an independent Registered Investment Advisor (RIA) for the purpose of providing fee-based investment advice and asset management, ultimately serving more than 200 personal financial planning clients while supervising 10 independent branch offices. Telesis was sold in 2007, prior to the launch of Pure Financial Advisors.