Brian Perry
Written By

In addition to overseeing Pure’s investment offering and platform, Brian works closely with Pure’s financial advisors, helping provide them with the tools and resources necessary to serve their clients and continue the firm’s mission of providing the highest quality financial education and planning to as many people as possible. He has been actively involved in [...]

Published On
October 19, 2018

While recent market gains have been led by a handful of U.S. based large growth companies, our conviction remains firm that our portfolios are positioned to produce long-term returns with acceptable levels of risk.

For starters, while markets move in cycles, the empirical evidence remains quite clear: over time, value stocks have outperformed growth stocks, small companies have outperformed their larger cohorts, and more profitable companies have produced superior returns to less profitable enterprises.

[WEBINAR] 2018 Third Quarter Market Review

Furthermore, the fact remains that U.S. stocks have only been the world’s best performers once in the past two decades. In all other years, investors solely allocated to the United States would have missed out on superior results somewhere else. This rotating market leadership (see chart below) demonstrates why we remain convinced that a global approach is best.

Additionally, we do not believe that centuries old, fundamental truths about capitalism and financial markets have suddenly been abolished. As such, we remain convinced that at some point in the future stocks will again enter a bear market. While we do not believe it is possible to correctly forecast precisely when that will occur, the certainty that it will happen explains why, even in the midst of a ten year plus bull market, we continue to recommend maintaining discipline around clients’ strategic asset allocation towards both stocks and bonds.

To summarize, our fundamental beliefs and investment philosophy remain unchanged, and we continue to focus on three core principles:

  • A belief that broadly diversified, global portfolios are the best approach for helping clients reach their financial goals
  • A belief that academic research provides a superior path to investment success
  • A belief in controlling the things we can control, such as rebalancing around a strategic asset allocation, tax loss harvesting, and asset location

As investment fiduciaries, we are legally and morally obligated to do what we think is best for our clients at all times, and in the long-run we believe our approach makes sense. Nevertheless, we are also cognizant of the fact that market conditions can and do fluctuate in a cyclical manner and with that in mind, we want to take a closer look at some of the reasons why our conviction in our current positioning remains firm.

Global Markets

After the financial crisis, the US Federal Reserve reacted aggressively to stimulate the economy via quantitative easing and zero percent short-term rates. A famous adage in financial markets is “don’t fight the Fed” and that remains generally good advice. The statement could also be expanded to “don’t fight central banks” more broadly.

So, let’s look at where global central banks stand at this moment. On the map below, red indicates policy tightening and blue policy easing, with deeper colors representing more aggressive policies.

Source: JP Morgan; Bloomberg; IMF; Author’s calculations,

As can be seen, while the U.S. is well into a tightening cycle, many other countries remain in neutral or easing territory. As such, while monetary policy currently represents a headwind for U.S. stocks (albeit one that to date hasn’t really dented upward momentum), monetary policy in countries such as Germany, France, Australia, China, and Brazil represent a tailwind for markets.

Source: FactSet, MSCI, Standard & Poor’s, J.P. Morgan Asset Management. Forward price to earnings ratio is a bottom-up calculation based on the most recent index price, divided by consensus estimates for earnings in the next 12 months (NTM), and is provided by FactSet Market Aggregates. Returns are cumulative and based on price movement only, and do not include the reinvestment of dividends. Dividend yield is calculated as consensus estimates of dividends for the next 12 months, divided by most recent price, as provided by FactSet Market Aggregates. Past performance is not a reliable indicator of current and future results. Guide to the Markets – U.S. Data as of September 30, 2018.

In addition to central bank policy, current valuations also argue in favor of global diversification.

As demonstrated from the chart above, the performance of the S&P 500 and international stocks has diverged sharply during the post-financial crisis period. As a result, international stocks are less expensive than the S&P, at least compared to historical averages. For example:

  • The forward price-earnings ratio (PE) of international stocks is 12.9X vs. 16.8X for the S&P
  • The dividend yield of international stocks is 3.4% vs. 2.0% for the S&P

While relatively attractive valuations do not guarantee future returns, when combined with the fundamental benefits of global diversification, they do give us confidence in our current positioning.

Small & Value Factors

Moving on to factors, small companies underperformed in Q3 2018, but have done relatively well when compared to large companies Year to Date and since the market bottom in March 2009.

The value premium lagged in Q3 2018, as well as on a Year to Date basis.

In fact, value is currently in the midst of its worst stretch of performance since the1990s.

There are many possible reasons why value has underperformed including:

  • A search for growth regardless of price following the financial crisis
  • The nature of sector leaders and laggards this cycle i.e. tech (growth) leads and materials/energy (value) lags
  • Impact of index funds perpetuating market movements

Regardless of why it has occurred, the recent underperformance of value only enhances our conviction in the premium. Frankly, we do not believe that nine decades of empirical data in favor of value stocks is incorrect. Additionally, there remains sound intuitive logic for why value companies should perform better.

Finally, and importantly, the success of an investment depends heavily on the price you pay for that investment. Relative to growth stocks, value stocks are currently less expensive than at any point this century, and we believe that these attractive entry points will ultimately lead to long-term returns.

Source: St. Louis Federal Reserve,

An interesting observation (though certainly not a prediction) from the slide above: when the dotcom boom ended in the early 2000s, the transition from growth stock leadership to value stock leadership was swift and violent. When markets shift, as they often do, long-term return profiles can change in a hurry.


Finally, turning to bonds, there is no doubt that they are more attractive than they have been in years. That may sound like an odd statement, given the near-universal conviction that rates must go higher (when interest rates move up, bond prices decline, and vice versa.)

But in fact, bond yields have already meaningfully increased, particularly for short and intermediate maturities. As demonstrated in the chart below, the yield for a two-year Treasury has risen to nearly three percent, as compared to almost zero five years ago.

Source: FactSet, Federal Reserve, J.P. Morgan Asset Management. Guide to the Markets – U.S. Data as of September 30, 2018.

Why does that matter? Well, consider that over time; most of the return from a bond portfolio has been a result of starting yield. The higher the yield, the higher the long-term returns. As the chart below shows, there is a clearly defined relationship between starting yield and subsequent 5-year returns. In other words, higher rates are an investor’s best friends, and it is a mathematical certainty that today’s higher rates will eventually produce higher returns than would have been possible if rates had remained near zero.

Source: Bloomberg Barclays, FactSet, J.P. Morgan Asset Management. *2010s are from January 2010 to September 2013. R2 for bond yields and subsequent five-year returns is 86%. Past performance is not indicative of comparable future results. Guide to the Markets – U.S. Data as of September 30, 2018.

In addition to generating income, bonds continue to provide portfolio diversification. However, it is important to realize that the inverse relationship of stocks and bonds, wherein a declining stock market leads to rising bond prices is a relatively new development and one that may or may not continue.

There have been, and could again be, periods during which stocks and bonds generally move in the same direction. However, even in such an environment, diversification benefits remain; as long as the correlation of stock to bond movements remains below 1.0 (correlations below 1.0 provide a level of diversification, with negative correlations being the best possible result.)


In summary, as we enter into the last quarter of 2018 our investment philosophy has not wavered, and we remain firm in our conviction that globally diversified portfolios tilted in the direction of smaller, less expensive stocks, still provides the best possibility of long-term investment success. And as we survey the economic and investment landscape, we believe that our portfolios are attractively positioned to take advantage of upcoming market cycles. So, while we do not pretend to have a crystal ball or possess the ability to time markets, our belief in price as a key determinant of investment success gives us confidence that the relatively attractive valuations found throughout much of our portfolios have left us well positioned for the road ahead.